SMS Marketing – Advantages And Disadvantages

An increasingly popular mode of marketing tool, SMS marketing enables easy communication with the consumers. With a single message being used to reach out to the entire customer base, it is cost effective and also saves time.

A rapidly growing sector, SMS marketing has emerged as a marketing tool with huge potential. Short messages of 140-160 characters in length, SMS enables messages to be sent to a large number of receivers within a few moments. It is this extent and ease of reach of the application which makes it a powerful tool for advertising and marketing of products.

Increasingly being adopted by more and more business houses as a preferred mode of marketing tool, SMS marketing has several advantages as well as disadvantages.

Advantages

Ease of Reach: Also known as mobile marketing, through this application, marketers can use a single message to communicate to their entire customer base. Instead of contacting each customer personally like in telemarketing, in mobile marketing through bulk messaging, an advertising message can be distributed to several consumers all at once.

Personal Communication: SMS has become the most popular mode of communication today with most of us using it to communicate with our friends, family and acquaintances. Unlike an email or a newsletter, nearly every message that is sent on a mobile phone is generally read by the user. Being an extremely personal mode of communication, you can establish a direct contact with your client, building on the relationship.

Economical Nature: Instead of spending millions on multiple advertising campaigns, a single message can be used to reach out to all consumers, thereby drastically cutting down on marketing costs. With SMS prices dropping, through bulk messaging thousands of text messages can be sent at wholesale prices.

Time Saving: An instant mode of communication, marketers can reach out to their customers whenever they want. As most mobile phone users keep their phones with them at all times, through quick messaging time sensitive messages can be sent and responses can also be tracked.

Disadvantages

Spam messages: Bombarding cell phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who develop a negative attitude towards the companies that are sending the messages which affects their brand name adversely.

Cost to recipient: Not quite your usual form of messaging, for SMS marketing mobile phone networks charge both the sender as well as the receiver of the messages. These extra charges often irritate the receivers and create a negative image of the business house sending the messages.

Limitations of Messages: With messages being limited to 140-160 characters, it becomes difficult to create an effective message within such short word limit. Moreover, additional information in the form of hyperlinks may not always be received properly by the user’s phone.

While there are some disadvantages, yet its extent of reach and cost effectiveness, make SMS Marketing a lucrative option as a marketing tool.

The History of the Tracfone Company

Tracfone, which is now one of the top 10 cellular providers in the US [as well as Puerto Rico and the Virgin Islands], has had an interesting history, as companies go. The company first made their mark in 1996, under the name Topp Telecom, Inc. Within a few years, they found themselves being supported by Mexican company Telmex, who bought a controlling interest [55%] in the company. By 2000, the company was split from Telmex, and began to grow exponentially, after taking on the name Tracfone. The company expanded its market share and began to bring in more business as the days went by.

Tracfone is now one of the biggest prepaid wireless companies in the United States. Because they enable users to buy prepaid minutes on a wide variety of phones [including hot brands such as LG, Motorola, Nokia, and Kyocera] they have become an excellent option for people who do not want to deal with the hassles of credit checks and long-term contracts with phone companies. This accounts for much of Tracfone’s success.

Unlike some prepaid cellular services – especially those in the past – Tracfone enables people to use some of the most popular phones and have all the options that a cell phone user with a standard-issue binding contract would have. As such, the company has built its stellar reputation on this. Nobody wants an inferior phone simply because they chose to use pre-paid services rather than be tied to a contract for anywhere from 12-24 months – or more.

In addition to being popular in the United States market, Tracfone dominates Puerto Rico and the Virgin Islands. Further, they are the most popular cellular provider in Latin America. With nearly 10 million customers and an always-growing, eager customer base, it is no surprise that the company has enjoyed so much success and continues to grow every year.

Tracfone actually provides two services – Tracfone and Net10. The two services are provided by the same company, with the same quality, though Net10 only offers GSM and CDMA services as of now. The company is expanding both of these services, as well as their TDMA service, despite most customers migrating to the former two.

Depending on the service that a Tracfone user chooses, as well as the specific phone they purchase, there are different deals that can be obtained by Tracfone customers. Some people who buy a plan with Tracfone will enjoy free text messaging, while others will pay a few cents per text. It is important to look at the fine details and choose a phone and plan that will work best for your needs. If you frequently text people, those few cents per text could add up, and it would be in your best interest to invest in a phone that enables you to text for free.

As you can see, Tracfone is a company that many people have come to rely on, and it is also a company with flexible options. It is the perfect choice for someone who wants a cell phone, but isn’t ready to commit a huge amount of money or time to a specific company, as Tracfone’s pre-paid plans do not require a contract. People can buy minutes for the phone based on both days of service as well as increments of time. This flexibility allows people to choose what sort of plan will best suit them and their specific needs as a customer. This is definitely part of what attracts people to Tracfone, and why the company has so many loyal customers. Their innovative way of dealing with cellular users by giving them many options is an excellent way for them to continue to grow and profit as a company.

Can Someone Find Me With Just My Phone Number?

Due to the fact that there are so many different online reverse phone lookup sites, and they have become very popular for tracing the owner of a phone number, you may be worried that your phone number may provide anyone who cares to use it with your personal information, such as your name and address. However, before you become overly concerned, you should know that the type of information that will be divulged to someone searching your phone number will likely be very vague.

What you need to understand is that how much information a person can find on you using your phone number depends on the phone number they are searching. For instance, if you have a listed landline number, a person who conducts a reverse phone lookup on this number will likely be provided with your name (typically last name and first name initial), address and location.

This should not come as a surprise to you, especially since this information would also be included in your local white pages. Your wire line phone number typically becomes part of the public phone directory, unless you personally request to have your phone number unlisted and removed from the directory.

Your cell phone number, on the other hand, is an entirely different story. If your cellular number is searched, the person conducting the search will not be provided with any real information that will be useful in finding you. The reason is because, the only clue they provided in relation to your whereabouts is your location. The state and city where you stay or are near will always be provided because this information is linked to the area code of the number. However, keep in mind that if someone is determined to trace you through your cell phone, they can pay for a more detailed search which may reveal your name and address.

What can you do to prevent people from finding you with your phone number? The following are two suggestions:

– Block your phone number, especially when calling people you do not know or trust, so that the Caller ID will not register who is calling. To block your number, dial * 67 before entering in the phone number you are calling.

– If you need to give a new acquaintance your number give your cellular number instead of your landline number because the cell phone is harder to trace back to you.

Finally, if you are very concerned about what personal information is made available to the public public, you should trace a cell phone number that belongs to a friend, or trace your own number to find out what type of information is provided.

What is the Purpose of ERP Software?

Enterprise Resource Planning (ERP) software can be described as a complete business software solution. It is aimed at the integration of all business processes and sub-processes into a single unified system. This system is formulated and implemented in an organization to effectively and efficiently achieve the business goals of the organization.

ERP packages are implemented to manage the existing and prospective business plans and policies in an efficient manner under strict deadlines. It can be referred to as the ultimate business solution package that is predominately concerned with making sure that the available resources of the organization are utilized in the best possible manner and coordinated with the business objectives of the organization.

It is crucial that modern day business organizations have a single unified system, which aims at harmonizing its business efforts. This can prove to be a crucial determinant in determining the scope, area and net results of the organization as a whole, rather than running many different systems that do not work well together. What makes ERP different from any other business solution package is the presence of a single and unified database system.

ERP software is as essential to the needs of a business today as food is for living. Businesses can not run competitively in the absence of properly drafted and formatted ERP software. The more effective implementation and follow-up, the better are the results. ERP software is needed by all modern-day organizations, irrespective of the size, area of ‚Äč‚Äčoperations and business objectives.

Nowadays there are many ERP packages available in the global market, including SAP, PeopleSoft, Oracle, JD Edwards, and BAAN.

The selection of an ERP software package is dependent on many factors: previous software implementation, nature and size of operations, recommendations of consultants, and management decisions.

Before installing specialized software, a detailed study must be made and reviewed to match the business requirements with the available packages. This must be taken as a serious study as any mistake in selection or its effective implementation can provoke disastrouse to the organizational objectives and prospects. The ERP software must be installed by an ERP vendor or third-party consulting organization, which is expert service providers when it comes to providing Consulting, customization and support.

Some of the benefits of ERP Software:

* All processes and sub-processes are linked and unified into a single system.

* There are improvements in the field of productivity, efficiency and achievement of business objectives.

* ERP tends to significantly reduce the response time by effectively transferring critical information.

* ERP helps in streamlining the numerous functions performed by the organization as a whole.

* It helps the management to make vital decisions with unparallel accuracy and in-depth study.

Thus, ERP software can effectively change the outlook of any business organization that exists in today's cutthroat business world. Proper implementation of the ERP software is the key factor, which can benefit the growth prospects of any organization.